Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Building upon the thesis of Baden and Harwood (2013) that “terminology matters” in describing sustainability programs and corporate social responsibility reporting efforts, this chapter examines how an organization rhetorically self-defines its specific degree or level of “responsibility” in a particular industry or within an industry sector in its actions as well as its non-financial reporting efforts. Starbucks’s evolution in developing sustainability programs and their sustainability reporting over a 12-year period are examined as a case example. Being both praised and criticized, Starbucks provides an instructive example of the evolution of corporate responsibility in a customer-facing enterprise. A model of both internal and external drivers of corporate social responsibility and sustainability progress is proposed and applied to the Starbucks case.

Original languageEnglish
Title of host publicationCorporate Social Responsibility
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
PublisherIGI Global
Pages110-126
Number of pages17
ISBN (Electronic)9781522561934
ISBN (Print)9781522561927
DOIs
StatePublished - 1 Jan 2018

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Industry
Sustainability
Corporate sustainability
Corporate Social Responsibility
Responsibility
Sustainability reporting
Corporate responsibility
Social sustainability

Cite this

Kay, M. (2018). Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks. In Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications (pp. 110-126). IGI Global. https://doi.org/10.4018/978-1-5225-6192-7.ch006
Kay, Mark. / Corporate sustainability programs and reporting : Responsibility commitment and thought leadership at starbucks. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, 2018. pp. 110-126
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Kay, M 2018, Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks. in Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, pp. 110-126. https://doi.org/10.4018/978-1-5225-6192-7.ch006

Corporate sustainability programs and reporting : Responsibility commitment and thought leadership at starbucks. / Kay, Mark.

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global, 2018. p. 110-126.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Kay M. Corporate sustainability programs and reporting: Responsibility commitment and thought leadership at starbucks. In Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications. IGI Global. 2018. p. 110-126 https://doi.org/10.4018/978-1-5225-6192-7.ch006