Data-Driven User Experience Design

Research output: Contribution to specialist publicationArticle

Abstract

Data is increasingly important for user experience (UX) designers. One example of a data-driven UX strategy is the personalized recommendation algorithm. As one of the leaders in this technology, Amazon collects customer data about their shopping and search patterns to derive personalized recommendations, which, in turn, optimizes user experiences and maximizes the chances of sales.

Original languageEnglish
Pages56-58
Number of pages3
Volume30
No4
Specialist publicationInteractions
DOIs
StatePublished - 28 Jun 2023

Fingerprint

Dive into the research topics of 'Data-Driven User Experience Design'. Together they form a unique fingerprint.

Cite this