Data-Driven User Experience Design

Rae Yule Kim

doi:10.1145/3603717

Data-Driven User Experience Design

Rae Yule Kim

Marketing

Research output: Contribution to specialist publication › Article

5 Scopus citations

Abstract

Data is increasingly important for user experience (UX) designers. One example of a data-driven UX strategy is the personalized recommendation algorithm. As one of the leaders in this technology, Amazon collects customer data about their shopping and search patterns to derive personalized recommendations, which, in turn, optimizes user experiences and maximizes the chances of sales.

Original language	English
Pages	56-58
Number of pages	3
Volume	30
No	4
Specialist publication	Interactions
DOIs	https://doi.org/10.1145/3603717
State	Published - 28 Jun 2023

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abstract = "Data is increasingly important for user experience (UX) designers. One example of a data-driven UX strategy is the personalized recommendation algorithm. As one of the leaders in this technology, Amazon collects customer data about their shopping and search patterns to derive personalized recommendations, which, in turn, optimizes user experiences and maximizes the chances of sales.",

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Data-Driven User Experience Design

Abstract

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