Data Warehousing for Decision Support

Today’s business environment is dynamic and uncertain. Competition among business organizations is becoming more intensified and globalized. These business organizations’ demand for both internal and external information is growing rapidly. This rapidly growing demand to analyze business information has quickly led to the emergence of data warehousing (Finnegan, Murphy, & O’Riordan, 1999). The strategic use of information from data warehousing assures the solution of the negative effects of many of the challenges facing organizations (Love, 1996). When the data warehousing technologies are well positioned and properly implemented, they can assist organizations in reducing business complexity, discovering ways to leverage information for new sources of competitive advantage, realizing business opportunities, and providing a high level of information readiness to respond quickly and decisively under conditions of uncertainty (Love; Park, 1997).