Developing a market-specific destination image scale: A nomological validation approach

Chun Chu Chen, Yueh Hsiu Lin, Jie Gao, Gerard Kyle

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


This study intended to develop a scale to measure the image of a destination as perceived by tourists from a specific market. Based on Echtner and Ritchie's framework of destination image, cognitive image was conceptualized as the composite of common image and two salient dimensions-unique and atmospheric images. The scales measuring these three constructs were validated within the theoretical framework of attitude theory. The results showed that all three constructs had significant effects on affective image and travel intention, while travel intention could be better predicted by two salient dimensions. These findings highlighted the importance of capturing salient dimensions and attributes in the process of scale development.

Original languageEnglish
Pages (from-to)3-12
Number of pages10
JournalTourism Analysis
Issue number1
StatePublished - 2015


  • Destination image
  • Destination saliency
  • Nomological validation
  • Scale development


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