Developing a market-specific destination image scale

A nomological validation approach

Chun Chu Chen, Yueh Hsiu Lin, Jie Gao, Gerard Kyle

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Abstract

This study intended to develop a scale to measure the image of a destination as perceived by tourists from a specific market. Based on Echtner and Ritchie's framework of destination image, cognitive image was conceptualized as the composite of common image and two salient dimensions-unique and atmospheric images. The scales measuring these three constructs were validated within the theoretical framework of attitude theory. The results showed that all three constructs had significant effects on affective image and travel intention, while travel intention could be better predicted by two salient dimensions. These findings highlighted the importance of capturing salient dimensions and attributes in the process of scale development.

Original languageEnglish
Pages (from-to)3-12
Number of pages10
JournalTourism Analysis
Volume20
Issue number1
DOIs
StatePublished - 1 Jan 2015

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market
Destination image
travel

Keywords

  • Destination image
  • Destination saliency
  • Nomological validation
  • Scale development

Cite this

Chen, Chun Chu ; Lin, Yueh Hsiu ; Gao, Jie ; Kyle, Gerard. / Developing a market-specific destination image scale : A nomological validation approach. In: Tourism Analysis. 2015 ; Vol. 20, No. 1. pp. 3-12.
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Developing a market-specific destination image scale : A nomological validation approach. / Chen, Chun Chu; Lin, Yueh Hsiu; Gao, Jie; Kyle, Gerard.

In: Tourism Analysis, Vol. 20, No. 1, 01.01.2015, p. 3-12.

Research output: Contribution to journalArticleResearchpeer-review

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