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Developing a market-specific destination image scale: A nomological validation approach
Chun Chu Chen
, Yueh Hsiu Lin
, Jie Gao
, Gerard Kyle
Marketing
Research output
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Contribution to journal
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Article
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peer-review
10
Scopus citations
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Keyphrases
Image Scale
100%
Nomology
100%
Validation Approach
100%
Destination Image
100%
Travel Intention
100%
Tourists
50%
Cognitive Image
50%
Scale Development
50%
Affective Image
50%
Attitude Theory
50%
Social Sciences
Destination Image
100%
Attitude Theory
50%
Scale Development
50%
Computer Science
Theoretical Framework
100%
Scale Development
100%