TY - GEN
T1 - Digital entrepreneurship in two-sided markets. Insights from real estate crowdfunding platforms
AU - Mamonov, Stanislav
N1 - Publisher Copyright:
© 2019 IEEE Computer Society. All rights reserved.
PY - 2019
Y1 - 2019
N2 - While there is a growing body of research on the success factors in crowdfunding campaigns, much less is known about the factors that influence the success of crowdfunding platforms. We begin to address this gap in research by examining real estate crowdfunding platforms (RECPs) which connect real estate investors with real estate capital seekers. To understand how entrepreneurs leverage technology in this context, we drew on resource orchestration theory and we conducted a multi-case analysis across seven RECPs in the United States. We discovered that RECP founders and executives view technology as a focal resource orchestration mechanism that is critical for platform success. We identified five higher-order themes that describe entrepreneurial goals in leveraging technology: efficiency, agility, scalability, reach and personalization. We also examined how different platforms solved the two-sided market launch challenge and we found that entrepreneurs developed a number of different strategies.
AB - While there is a growing body of research on the success factors in crowdfunding campaigns, much less is known about the factors that influence the success of crowdfunding platforms. We begin to address this gap in research by examining real estate crowdfunding platforms (RECPs) which connect real estate investors with real estate capital seekers. To understand how entrepreneurs leverage technology in this context, we drew on resource orchestration theory and we conducted a multi-case analysis across seven RECPs in the United States. We discovered that RECP founders and executives view technology as a focal resource orchestration mechanism that is critical for platform success. We identified five higher-order themes that describe entrepreneurial goals in leveraging technology: efficiency, agility, scalability, reach and personalization. We also examined how different platforms solved the two-sided market launch challenge and we found that entrepreneurs developed a number of different strategies.
UR - http://www.scopus.com/inward/record.url?scp=85079990904&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85079990904
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 5951
EP - 5960
BT - Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
A2 - Bui, Tung X.
PB - IEEE Computer Society
T2 - 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
Y2 - 8 January 2019 through 11 January 2019
ER -