Digital entrepreneurship in two-sided markets. Insights from real estate crowdfunding platforms

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Abstract

While there is a growing body of research on the success factors in crowdfunding campaigns, much less is known about the factors that influence the success of crowdfunding platforms. We begin to address this gap in research by examining real estate crowdfunding platforms (RECPs) which connect real estate investors with real estate capital seekers. To understand how entrepreneurs leverage technology in this context, we drew on resource orchestration theory and we conducted a multi-case analysis across seven RECPs in the United States. We discovered that RECP founders and executives view technology as a focal resource orchestration mechanism that is critical for platform success. We identified five higher-order themes that describe entrepreneurial goals in leveraging technology: efficiency, agility, scalability, reach and personalization. We also examined how different platforms solved the two-sided market launch challenge and we found that entrepreneurs developed a number of different strategies.

Original languageEnglish
Title of host publicationProceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages5951-5960
Number of pages10
ISBN (Electronic)9780998133126
StatePublished - 2019
Event52nd Annual Hawaii International Conference on System Sciences, HICSS 2019 - Maui, United States
Duration: 8 Jan 201911 Jan 2019

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2019-January
ISSN (Print)1530-1605

Conference

Conference52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
Country/TerritoryUnited States
CityMaui
Period8/01/1911/01/19

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