Dimensions of materialism and credit card usage

an application and extension of the theory of planned behavior in Bangladesh

A. F.M.Jalal Ahamed, Yam Limbu

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Abstract

This empirical test of an extended model of the theory of planned behavior (TPB) applies three dimensions of materialism (success, centrality, and happiness) to predict consumers’ attitudes and behavioral intentions toward credit card use in a developing, non-Western country. The data, from 373 Bangladeshi credit card users, confirm the applicability of the TPB for explaining the credit card attitudes and intentions among this consumer sample. Success is the most important materialism dimension, with significant positive relationships with attitudes and social norms. Happiness exhibits an unexpectedly positive and significant association with perceived behavioral control (PBC). Both attitude and PBC mediate the relationships of success and centrality with intentions, whereas social norms do not. In a double mediation effect of subjective norms, this relationship arises through attitude and PBC. These findings accordingly provide a more comprehensive view of materialism and the applicability of the TPB in a developing, non-Western country.

Original languageEnglish
Pages (from-to)200-209
Number of pages10
JournalJournal of Financial Services Marketing
Volume23
Issue number3-4
DOIs
StatePublished - 1 Dec 2018

Fingerprint

Perceived behavioral control
Bangladesh
Credit cards
Materialism
Theory of planned behavior
Happiness
Social norms
Centrality
Empirical test
Behavioral intention
Consumer attitudes
Subjective norm
Mediation effect

Keywords

  • Bangladesh
  • Centrality
  • Happiness
  • Success
  • Theory of planned behavior

Cite this

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abstract = "This empirical test of an extended model of the theory of planned behavior (TPB) applies three dimensions of materialism (success, centrality, and happiness) to predict consumers’ attitudes and behavioral intentions toward credit card use in a developing, non-Western country. The data, from 373 Bangladeshi credit card users, confirm the applicability of the TPB for explaining the credit card attitudes and intentions among this consumer sample. Success is the most important materialism dimension, with significant positive relationships with attitudes and social norms. Happiness exhibits an unexpectedly positive and significant association with perceived behavioral control (PBC). Both attitude and PBC mediate the relationships of success and centrality with intentions, whereas social norms do not. In a double mediation effect of subjective norms, this relationship arises through attitude and PBC. These findings accordingly provide a more comprehensive view of materialism and the applicability of the TPB in a developing, non-Western country.",
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Dimensions of materialism and credit card usage : an application and extension of the theory of planned behavior in Bangladesh. / Ahamed, A. F.M.Jalal; Limbu, Yam.

In: Journal of Financial Services Marketing, Vol. 23, No. 3-4, 01.12.2018, p. 200-209.

Research output: Contribution to journalArticleResearchpeer-review

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AB - This empirical test of an extended model of the theory of planned behavior (TPB) applies three dimensions of materialism (success, centrality, and happiness) to predict consumers’ attitudes and behavioral intentions toward credit card use in a developing, non-Western country. The data, from 373 Bangladeshi credit card users, confirm the applicability of the TPB for explaining the credit card attitudes and intentions among this consumer sample. Success is the most important materialism dimension, with significant positive relationships with attitudes and social norms. Happiness exhibits an unexpectedly positive and significant association with perceived behavioral control (PBC). Both attitude and PBC mediate the relationships of success and centrality with intentions, whereas social norms do not. In a double mediation effect of subjective norms, this relationship arises through attitude and PBC. These findings accordingly provide a more comprehensive view of materialism and the applicability of the TPB in a developing, non-Western country.

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