Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation

Yam B. Limbu, C. Jayachandran, Barry J. Babin

Research output: Contribution to journalArticle

23 Scopus citations


Empirical research concerning the role of information and communication technology (ICT) in shaping business-to-business salesforce job satisfaction remains relatively scarce. The authors propose and empirically test a causal model that theoretically represents structural relationships among factors comprising ICT and eventual salesperson job satisfaction. Study results indicate that ICT indirectly influences job satisfaction through salesforce administrative performance. While ICT infrastructure, training, and support positively relate to administrative performance, none of them influence outcome performance significantly. In addition, salesperson technology orientation moderates the effect of both ICT infrastructure and support on job satisfaction. Managerial insights and implications from the research are discussed.

Original languageEnglish
Pages (from-to)1236-1245
Number of pages10
JournalIndustrial Marketing Management
Issue number7
StatePublished - 1 Oct 2014



  • Administrative performance
  • Information and communication technology
  • Job satisfaction
  • Outcome performance
  • Technology orientation

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