Drivers of new product recommending and referral behaviour on social network sites

Keyphrases

• Social Networking Sites 100%
• Referral Behavior 100%
• New Brands 33%
• Social Networks 16%
• Network Size 16%
• Commercial Websites 16%
• Website Networks 16%
• Positive WOM 16%
• Referral Management 16%
• Effective Selection 16%
• Message Source 16%
• Critical Mass 16%
• Organic Growth 16%
• Membership Length 16%
• Brand Message 16%
• Clickstream Data 16%

Social Sciences

• Social Network 100%
• Influencer 57%
• Brand Message 14%

Engineering

• Marketer 100%
• Critical Mass 50%