Effect of color on expected and experienced refreshment, intensity, and liking of beverages

Debra Zellner, Paula Durlach

Research output: Contribution to journalArticleResearchpeer-review

68 Citations (Scopus)

Abstract

The effect of color on the expected and experienced refreshment, intensity, and liking of lemon, mint, and vanilla beverages was studied. Subjects rated the expected and actual taste of brown lemon and mint solutions as less refreshing than the tastes of differently colored solutions of the same flavor. However, the refreshment ratings (expected and actual) of the brown vanilla beverage were not different from those of the vanilla beverages of other colors. Liking ratings also depended on color in a manner similar to that of the refreshment ratings. Intensity ratings also varied with color. However, unlike when subjects smell solutions rather than taste them, colored solutions were not judged as more intense than colorless ones. In fact, the clear solutions were judged as strongest.

Original languageEnglish
Pages (from-to)633-647
Number of pages15
JournalAmerican Journal of Psychology
Volume116
Issue number4
DOIs
StatePublished - 1 Jan 2003

Fingerprint

Beverages
Vanilla
Color
Mentha
Smell
Rating
Mint

Cite this

@article{85bd4eb2677041b48a9d0a6d908fecf8,
title = "Effect of color on expected and experienced refreshment, intensity, and liking of beverages",
abstract = "The effect of color on the expected and experienced refreshment, intensity, and liking of lemon, mint, and vanilla beverages was studied. Subjects rated the expected and actual taste of brown lemon and mint solutions as less refreshing than the tastes of differently colored solutions of the same flavor. However, the refreshment ratings (expected and actual) of the brown vanilla beverage were not different from those of the vanilla beverages of other colors. Liking ratings also depended on color in a manner similar to that of the refreshment ratings. Intensity ratings also varied with color. However, unlike when subjects smell solutions rather than taste them, colored solutions were not judged as more intense than colorless ones. In fact, the clear solutions were judged as strongest.",
author = "Debra Zellner and Paula Durlach",
year = "2003",
month = "1",
day = "1",
doi = "10.2307/1423663",
language = "English",
volume = "116",
pages = "633--647",
journal = "The American journal of psychology",
issn = "0002-9556",
publisher = "University of Illinois Press",
number = "4",

}

Effect of color on expected and experienced refreshment, intensity, and liking of beverages. / Zellner, Debra; Durlach, Paula.

In: American Journal of Psychology, Vol. 116, No. 4, 01.01.2003, p. 633-647.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Effect of color on expected and experienced refreshment, intensity, and liking of beverages

AU - Zellner, Debra

AU - Durlach, Paula

PY - 2003/1/1

Y1 - 2003/1/1

N2 - The effect of color on the expected and experienced refreshment, intensity, and liking of lemon, mint, and vanilla beverages was studied. Subjects rated the expected and actual taste of brown lemon and mint solutions as less refreshing than the tastes of differently colored solutions of the same flavor. However, the refreshment ratings (expected and actual) of the brown vanilla beverage were not different from those of the vanilla beverages of other colors. Liking ratings also depended on color in a manner similar to that of the refreshment ratings. Intensity ratings also varied with color. However, unlike when subjects smell solutions rather than taste them, colored solutions were not judged as more intense than colorless ones. In fact, the clear solutions were judged as strongest.

AB - The effect of color on the expected and experienced refreshment, intensity, and liking of lemon, mint, and vanilla beverages was studied. Subjects rated the expected and actual taste of brown lemon and mint solutions as less refreshing than the tastes of differently colored solutions of the same flavor. However, the refreshment ratings (expected and actual) of the brown vanilla beverage were not different from those of the vanilla beverages of other colors. Liking ratings also depended on color in a manner similar to that of the refreshment ratings. Intensity ratings also varied with color. However, unlike when subjects smell solutions rather than taste them, colored solutions were not judged as more intense than colorless ones. In fact, the clear solutions were judged as strongest.

UR - http://www.scopus.com/inward/record.url?scp=1642382949&partnerID=8YFLogxK

U2 - 10.2307/1423663

DO - 10.2307/1423663

M3 - Article

VL - 116

SP - 633

EP - 647

JO - The American journal of psychology

JF - The American journal of psychology

SN - 0002-9556

IS - 4

ER -