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Effects of consumer online purchase costs on online and traditional retailers
Ruiliang Yan,
John Wang
Information Management and Business Analytics
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peer-review
1
Scopus citations
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Business & Economics
Costs
Retailers
Purchase
Profit
Channel Competition
Transaction Costs
Game Theory
Online Channel
Stackelberg
Retail
Optimal Strategy
Marketers
Firm Performance
Engineering & Materials Science
Profitability
Costs
Game theory
Industry