Enhanced reputation scoring for online auctions

Bonnie R. Montano, Dawn C. Porter, Ross Malaga, J. Keith Ord

Research output: Contribution to conferencePaperResearchpeer-review

4 Citations (Scopus)

Abstract

To handle the uncertainty inherent in eCommerce transactions, reputation systems have emerged as a way to represent reliability and develop trust between transaction participants. Despite the value added by reputation systems, limitations of existent systems remain (Malaga 2001). We empirically test Porter et al.'s (2004) reputation scoring procedure, which was designed to address the shortcomings of current systems. This study uses computer simulation to replicate the auction process between buyers and sellers with reputation scores calculated using both the Porter et al. model and the eBay auction model. Results from the two models are then analyzed to show that the Porter et al. model more accurately estimates reputation scores.

Original languageEnglish
Pages821-833
Number of pages13
StatePublished - 1 Dec 2005
Event26th International Conference on Information Systems, ICIS 2005 - Las Vegas, NV, United States
Duration: 11 Dec 200514 Dec 2005

Other

Other26th International Conference on Information Systems, ICIS 2005
CountryUnited States
CityLas Vegas, NV
Period11/12/0514/12/05

Fingerprint

Online Auctions
auction
Scoring
reputation
Reputation System
Auctions
Transactions
transaction
Electronic Commerce
Model
computer simulation
Computer Simulation
value added
Uncertainty
Reputation
Online auctions
uncertainty
Computer simulation
Estimate
Reputation system

Keywords

  • Online auction
  • Reputation score

Cite this

Montano, B. R., Porter, D. C., Malaga, R., & Keith Ord, J. (2005). Enhanced reputation scoring for online auctions. 821-833. Paper presented at 26th International Conference on Information Systems, ICIS 2005, Las Vegas, NV, United States.
Montano, Bonnie R. ; Porter, Dawn C. ; Malaga, Ross ; Keith Ord, J. / Enhanced reputation scoring for online auctions. Paper presented at 26th International Conference on Information Systems, ICIS 2005, Las Vegas, NV, United States.13 p.
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Montano, BR, Porter, DC, Malaga, R & Keith Ord, J 2005, 'Enhanced reputation scoring for online auctions' Paper presented at 26th International Conference on Information Systems, ICIS 2005, Las Vegas, NV, United States, 11/12/05 - 14/12/05, pp. 821-833.

Enhanced reputation scoring for online auctions. / Montano, Bonnie R.; Porter, Dawn C.; Malaga, Ross; Keith Ord, J.

2005. 821-833 Paper presented at 26th International Conference on Information Systems, ICIS 2005, Las Vegas, NV, United States.

Research output: Contribution to conferencePaperResearchpeer-review

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AU - Malaga, Ross

AU - Keith Ord, J.

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N2 - To handle the uncertainty inherent in eCommerce transactions, reputation systems have emerged as a way to represent reliability and develop trust between transaction participants. Despite the value added by reputation systems, limitations of existent systems remain (Malaga 2001). We empirically test Porter et al.'s (2004) reputation scoring procedure, which was designed to address the shortcomings of current systems. This study uses computer simulation to replicate the auction process between buyers and sellers with reputation scores calculated using both the Porter et al. model and the eBay auction model. Results from the two models are then analyzed to show that the Porter et al. model more accurately estimates reputation scores.

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Montano BR, Porter DC, Malaga R, Keith Ord J. Enhanced reputation scoring for online auctions. 2005. Paper presented at 26th International Conference on Information Systems, ICIS 2005, Las Vegas, NV, United States.