Exploratory Analysis to Identify Concepts, Skills, Knowledge, and Tools to Educate Business Analytics Practitioners

Marina E. Johnson, Abdullah Albizri, Rashmi Jain

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Recent technological advancements in data storage and processing have changed how companies conduct their business. An increasing number of firms have started putting their efforts in extracting information from their databases to improve profitability and reduce costs using quantitative approaches. Thus, the job market has been experiencing a rapidly growing demand for business analytics (BA) practitioners, and universities across the globe are increasingly responding to this newly emerged field by offering both undergraduate and graduate level degrees as well as certificate programs. Thus, this research aims to provide a framework for academic institutions to develop a state-of-the-art master's in business analytics (MSBA) curriculum by identifying concepts, skills, knowledge, and tools (CSKT) that industry seeks in BA practitioners. Our data-driven methodology utilizes peer institution analysis, indeed.com web scraping, and focus group analysis with mid- and senior-level analytics leaders from major companies. Our contribution to the literature and recommendations to institutions developing MSBA programs are offered at the end.

Original languageEnglish
Pages (from-to)90-118
Number of pages29
JournalDecision Sciences Journal of Innovative Education
Issue number1
StatePublished - 1 Jan 2020


  • Analytics Education
  • and Curriculum Design
  • Business Analytics


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