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Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach
Marina E. Johnson
,
Ross A. Malaga
Information Management and Business Analytics
Research output
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Contribution to journal
›
Article
›
peer-review
1
Scopus citations
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Dive into the research topics of 'Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach'. Together they form a unique fingerprint.
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Keyphrases
YouTube Videos
100%
YouTube
100%
Online Marketing
100%
Machine Learning Approach
100%
Video Optimization
100%
Video Ranking
100%
Video Content
66%
EBay
33%
Amazon
33%
Top 10
33%
Machine Learning
33%
E-commerce Platform
33%
Sentiment Analysis
33%
Product Information
33%
Model Explanation
33%
Content Creators
33%
Explanatory Analysis
33%
Positive Tone
33%
Shapley Additive Explanations
33%
Video Description
33%
Video Title
33%
Economics, Econometrics and Finance
Internet Marketing
100%
Machine Learning
100%
Computer Science
SHapley Additive exPlanation
20%