Food liking and craving: A cross-cultural approach

D. A. Zellner, A. Garriga-Trillo, E. Rohm, S. Centeno, S. Parker

Research output: Contribution to journalArticlepeer-review

119 Scopus citations


Spanish and American participants rated how much they liked three common sweets and three common beverages listed on a questionnaire. They also named the food or drink for which they had the strongest craving. Cross-cultural comparisons in liking were almost always consistent with cross-cultural comparisons in rates of exposure. In both cultures, among subjects whose cravings could be so classified more females (about 5/8) craved sweet foods than savories and more males (about 5/8) craved savories than sweets. Among sweet cravers, chocolate craving was much more frequent for American females (44.6%) than for American males (17.4%), but no such gender difference occurred for the Spaniards (28.6 and 22.2%). The results argue for a possible physiological basis for the gender differences in sweet/savory craving but against a physiological basis for chocolate craving.

Original languageEnglish
Pages (from-to)61-70
Number of pages10
Issue number1
StatePublished - Aug 1999


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