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Foreign market entry mode choice of service firms: A contingency perspective
Ikechi Ekeledo, K. Sivakumar
Marketing
Research output
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Contribution to journal
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Review article
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peer-review
200
Scopus citations
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Dive into the research topics of 'Foreign market entry mode choice of service firms: A contingency perspective'. Together they form a unique fingerprint.
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Keyphrases
Classification Scheme
25%
Conceptual Model
25%
Contingency Perspective
100%
Entry Mode Choice
75%
Foreign Market
25%
Foreign Market Entry Mode
100%
Initial Modes
25%
Managerial Implications
25%
Manufactured Goods
25%
Manufacturing Firms
25%
One-group
25%
Operation Mode
25%
Service Firms
100%
Two-view
25%
Social Sciences
Classification Systems
25%
Foreign Market Entry
100%
Generalizable
25%
Mode Choice
100%
Economics, Econometrics and Finance
Industrial Goods
25%
Market Entry
100%
Mode Choice
100%