From B2B Survivor to SAP’s Swallow: SAP Ariba’s Success

John Wang, Steve Bin Zhou, Yang Li, Houda El Bouhissi

Research output: Contribution to journalArticlepeer-review


Ariba Inc. and Commerce One Inc. (C1), two bellwethers with e-entrepreneurship in the e-commerce field, provided business-to-business (B2B) spend management and supply chain services. After having been wiped out by the devaluation of the stock market that followed the dot-com era, C1 is extinct today. Having faced the same market condition and serious competition, innovative Ariba had a different path and was acquired by SAP in 2012. Nowadays, SAP Ariba (formerly known as Ariba) is the largest digital B2B network on the planet. Why did Ariba survive whereas C1 collapsed? The authors explore the external (hidden costs, high-priced software, hurtful investigation, harmful publicity) and internal (adaptations to environment, acquire to advance, add consulting services, aim customer support) factors that would draw lessons for other companies to learn.

Original languageEnglish
JournalInternational Journal of E-Entrepreneurship and Innovation
Issue number1
StatePublished - 9 Dec 2022


  • Acquisition
  • Blockchain
  • Business-to-Business (B2B)
  • E-Commerce
  • Entrepreneurship
  • Innovation
  • Supplier Network
  • Supply Chain Management


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