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Gender and loyalty in the context of mobile services
Heejin Lim
,
Archana Kumar
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
20
Scopus citations
Overview
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Dive into the research topics of 'Gender and loyalty in the context of mobile services'. Together they form a unique fingerprint.
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Keyphrases
Advertising Strategy
33%
Economic Value
33%
Gender Differences
33%
Gender Groups
33%
Loyalty
100%
Loyalty Intention
33%
Mobile Services
100%
Perceived Value
33%
Promotion Strategy
33%
Quality of Service
66%
Quality Value
33%
Social Sciences
Economic Value
100%
Gender Difference
100%
Quality of Service
100%