TY - JOUR
T1 - Grocery Shopping and Food Preferences
T2 - The Long and Winding Road of the COVID-19 Pandemic
AU - Kumar, Archana
AU - Pole, Antoinette
N1 - Publisher Copyright:
© 2024 Taylor & Francis Group, LLC.
PY - 2024
Y1 - 2024
N2 - The COVID-19 pandemic compelled many consumers to adapt their grocery shopping, food preferences, and consumption behaviors. Based on 18 in-depth interviews with adults in the United States, this study uses a liminality framework to explore how the pandemic altered these behaviors. It also seeks to assess whether individuals have reverted to pre-pandemic consumption behaviors. Results show the mode of grocery shopping shifted; the frequency of grocery shopping declined; and the quantity of food increased in the initial stages of the pandemic with more people remaining home. By summer 2022, more individuals had shifted to online grocery shopping from shopping in-person, a departure from their pre-pandemic behavior. Findings also indicate the frequency of shopping largely mirrors pre-pandemic levels, though the quantity of groceries purchased has declined. Finally, the decline in food purchases is accompanied by increased spending on groceries in all phases of the pandemic.
AB - The COVID-19 pandemic compelled many consumers to adapt their grocery shopping, food preferences, and consumption behaviors. Based on 18 in-depth interviews with adults in the United States, this study uses a liminality framework to explore how the pandemic altered these behaviors. It also seeks to assess whether individuals have reverted to pre-pandemic consumption behaviors. Results show the mode of grocery shopping shifted; the frequency of grocery shopping declined; and the quantity of food increased in the initial stages of the pandemic with more people remaining home. By summer 2022, more individuals had shifted to online grocery shopping from shopping in-person, a departure from their pre-pandemic behavior. Findings also indicate the frequency of shopping largely mirrors pre-pandemic levels, though the quantity of groceries purchased has declined. Finally, the decline in food purchases is accompanied by increased spending on groceries in all phases of the pandemic.
KW - Consumption behavior
KW - food preferences
KW - grocery shopping
KW - liminality
KW - pandemic
UR - http://www.scopus.com/inward/record.url?scp=85193530908&partnerID=8YFLogxK
U2 - 10.1080/08974438.2024.2355091
DO - 10.1080/08974438.2024.2355091
M3 - Article
AN - SCOPUS:85193530908
SN - 0897-4438
JO - Journal of International Food and Agribusiness Marketing
JF - Journal of International Food and Agribusiness Marketing
ER -