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Healthcare marketing: What is salient?
Mark J. Kay
Marketing
Research output
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Contribution to journal
›
Article
›
peer-review
24
Scopus citations
Overview
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Dive into the research topics of 'Healthcare marketing: What is salient?'. Together they form a unique fingerprint.
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Business & Economics
Health Care Marketing
100%
Healthcare
45%
Health Care Organization
26%
Health Care System
25%
Medical Technology
16%
Marketing Tools
15%
Service System
14%
Accessibility
14%
Evidence-based
14%
Marketing
12%
Reviewing
12%
Decision Making
11%
Organizational Performance
11%
Health
9%
Design Methodology
6%
United States of America
5%
Costs
5%
Medicine & Life Sciences
Marketing
73%
Delivery of Health Care
41%
Evidence-Based Practice
15%
Organizations
11%
Access to Information
8%
Decision Making
5%
Technology
4%
Costs and Cost Analysis
4%
Health
3%
Social Sciences
marketing
54%
Healthcare
52%
structural problem
8%
medical technology
7%
demand
4%
decision making
3%
costs
3%
market
3%
methodology
3%
performance
2%
health
2%
evidence
2%