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Healthcare marketing: What is salient?
Mark J. Kay
Marketing
Research output
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Contribution to journal
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Article
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peer-review
26
Scopus citations
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Keyphrases
Access to Care
33%
Consumer Access
33%
Consumer Perspective
33%
Design Methodology
33%
Evidence-based Care
33%
Health Care Costs
33%
Health Choices
33%
Health Information
33%
Health Practices
33%
Health Services Accessibility
33%
Health Systems
33%
Healthcare
66%
Healthcare Decisions
33%
Healthcare Marketing
100%
Healthcare Organizations
66%
Institutional Diffusion
33%
Institutional Perspective
33%
Market-based
33%
Marketing Need
33%
Marketing Tools
33%
Medical Technology
33%
Organizational Performance
33%
Organizational Perspective
66%
Patient Perspective
66%
Patient Preference
33%
Service System
33%
Structural Problems
33%
US Healthcare System
33%
Social Sciences
Decision Making
100%
Evidence-Based
100%
Medical Technology
100%
Organizational Performance
100%
USA
100%
Nursing and Health Professions
Consumer
100%
Health Care Organization
40%
Health Care Practice
20%
Healthcare System
40%
Medical Technology
20%
Patient Decision Making
20%