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Healthcare marketing: What is salient?
Mark J. Kay
Marketing
Research output
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Contribution to journal
›
Article
›
peer-review
23
Scopus citations
Overview
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Business & Economics
Accessibility
14%
Costs
5%
Decision Making
11%
Design Methodology
6%
Evidence-based
14%
Health
9%
Health Care Marketing
100%
Health Care Organization
26%
Health Care System
25%
Healthcare
45%
Marketing
12%
Marketing Tools
15%
Medical Technology
16%
Organizational Performance
11%
Reviewing
12%
Service System
14%
United States of America
5%
Medicine & Life Sciences
Access to Information
8%
Costs and Cost Analysis
4%
Decision Making
5%
Delivery of Health Care
41%
Evidence-Based Practice
15%
Health
3%
Marketing
73%
Organizations
11%
Technology
4%
Social Sciences
costs
3%
decision making
3%
demand
4%
evidence
2%
health
2%
Healthcare
52%
market
3%
marketing
54%
medical technology
7%
methodology
3%
performance
2%
structural problem
8%