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How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

  • Shintaro Sato
  • , Yong Jae Ko
  • , Yonghwan Chang
  • , Mark Kay

Research output: Contribution to journal › Article › peer-review

23   Link opens in a new tab Scopus citations

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