How to Market to Generation Z on Social Media

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@article{f75a3a4398fe47c59f1b9d7340dbc382,

title = "How to Market to Generation Z on Social Media",

author = "Kim, {Rae Yule}",

year = "2023",

month = sep,

day = "1",

doi = "10.1109/MPOT.2023.3267901",

language = "English",

volume = "42",

pages = "20--22",

journal = "IEEE Potentials",

issn = "0278-6648",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

number = "5",

}

TY - JOUR

T1 - How to Market to Generation Z on Social Media

AU - Kim, Rae Yule

PY - 2023/9/1

Y1 - 2023/9/1

UR - http://www.scopus.com/inward/record.url?scp=85171875297&partnerID=8YFLogxK

U2 - 10.1109/MPOT.2023.3267901

DO - 10.1109/MPOT.2023.3267901

M3 - Article

AN - SCOPUS:85171875297

SN - 0278-6648

VL - 42

SP - 20

EP - 22

JO - IEEE Potentials

JF - IEEE Potentials

IS - 5

ER -