TY - JOUR
T1 - Imaging the Frame
T2 - Media Representations of Teachers, Their Unions, NCLB, and Education Reform
AU - Goldstein, Rebecca A.
PY - 2011/7
Y1 - 2011/7
N2 - This article examines the political discourse surrounding NCLB, educational reform, and how that discourse shaped perceptions of public education during the Bush Administration. Examining mass media campaigns in the New York Times and Time Magazine, the article demonstrates how the media has visually and textually framed and reinforced NCLB and market reforms as the only solution to address the failures of public education by attacking teachers' unions and individual teachers. Visual and textual data were collected, cataloged, and analyzed employing frame analysis in concert with critical discourse and visual analysis.Analysis revealed that media framing presented an overwhelmingly negative image of teachers' unions as opposed to NCLB and other school reform efforts. Even in the rare instances where unions were presented positively, the debate resonated with general public perception so that even when individuals or the general public are critical of NLCB and educational reform efforts, they support overall premises about "saving" public education.
AB - This article examines the political discourse surrounding NCLB, educational reform, and how that discourse shaped perceptions of public education during the Bush Administration. Examining mass media campaigns in the New York Times and Time Magazine, the article demonstrates how the media has visually and textually framed and reinforced NCLB and market reforms as the only solution to address the failures of public education by attacking teachers' unions and individual teachers. Visual and textual data were collected, cataloged, and analyzed employing frame analysis in concert with critical discourse and visual analysis.Analysis revealed that media framing presented an overwhelmingly negative image of teachers' unions as opposed to NCLB and other school reform efforts. Even in the rare instances where unions were presented positively, the debate resonated with general public perception so that even when individuals or the general public are critical of NLCB and educational reform efforts, they support overall premises about "saving" public education.
KW - No Child Left Behind Act
KW - mass media
KW - politics of education
KW - school reform
UR - http://www.scopus.com/inward/record.url?scp=79958058119&partnerID=8YFLogxK
U2 - 10.1177/0895904810361720
DO - 10.1177/0895904810361720
M3 - Article
AN - SCOPUS:79958058119
SN - 0895-9048
VL - 25
SP - 543
EP - 576
JO - Educational Policy
JF - Educational Policy
IS - 4
ER -