Implementing big data analytics in marketing departments: Mixing organic and administered approaches to increase data-driven decision making

Devon S. Johnson, Debika Sihi, Laurent Muzellec

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'Implementing big data analytics in marketing departments: Mixing organic and administered approaches to increase data-driven decision making'. Together they form a unique fingerprint.

Engineering & Materials Science

Social Sciences