TY - JOUR
T1 - Implicit measurement of attitudes, stereotypes, and self-concepts in organizations
T2 - Teaching old dogmas new tricks
AU - Haines, Elizabeth L.
AU - Sumner, Kenneth E.
PY - 2006/10
Y1 - 2006/10
N2 - Implicit measurement using latencies is proposed as a complement to conventional measurement to assess organizational constructs (e.g., job satisfaction), to assist in personnel decisions (e.g., selection), and to assess outcomes (e.g., diversity training). Latency-based measurements (i.e., the Implicit Association Test) use categorization tasks to measure attitudes, stereotypes, and self-concepts. Its routine inclusion in organizational research can address measurement limitations, enrich theoretical understanding of organizational phenomena, and inform practice by better predicting behavior.
AB - Implicit measurement using latencies is proposed as a complement to conventional measurement to assess organizational constructs (e.g., job satisfaction), to assist in personnel decisions (e.g., selection), and to assess outcomes (e.g., diversity training). Latency-based measurements (i.e., the Implicit Association Test) use categorization tasks to measure attitudes, stereotypes, and self-concepts. Its routine inclusion in organizational research can address measurement limitations, enrich theoretical understanding of organizational phenomena, and inform practice by better predicting behavior.
KW - Attitudes
KW - IAT
KW - Implicit measurement
UR - http://www.scopus.com/inward/record.url?scp=33748694586&partnerID=8YFLogxK
U2 - 10.1177/1094428106286540
DO - 10.1177/1094428106286540
M3 - Article
AN - SCOPUS:33748694586
SN - 1094-4281
VL - 9
SP - 536
EP - 553
JO - Organizational Research Methods
JF - Organizational Research Methods
IS - 4
ER -