Implicit measurement of attitudes, stereotypes, and self-concepts in organizations: Teaching old dogmas new tricks

Elizabeth L. Haines, Kenneth E. Sumner

Research output: Contribution to journalArticle

35 Scopus citations

Abstract

Implicit measurement using latencies is proposed as a complement to conventional measurement to assess organizational constructs (e.g., job satisfaction), to assist in personnel decisions (e.g., selection), and to assess outcomes (e.g., diversity training). Latency-based measurements (i.e., the Implicit Association Test) use categorization tasks to measure attitudes, stereotypes, and self-concepts. Its routine inclusion in organizational research can address measurement limitations, enrich theoretical understanding of organizational phenomena, and inform practice by better predicting behavior.

Original languageEnglish
Pages (from-to)536-553
Number of pages18
JournalOrganizational Research Methods
Volume9
Issue number4
DOIs
StatePublished - 1 Oct 2006

Keywords

  • Attitudes
  • IAT
  • Implicit measurement

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