Indian consumers' brand equity toward a US and local apparel brand

Keyphrases

• Apparel Brand 100%
• Indian Consumers 100%
• Customer-based Brand Equity 100%
• American Product 71%
• Brand Equity Dimensions 71%
• Perceived Quality 42%
• Brand Equity 42%
• Gender Needs 42%
• Need for Uniqueness 42%
• Consumer Attitudes 28%
• Design Methodology 14%
• College Students 14%
• Product Category 14%
• Negative Relationships 14%
• India 14%
• Convenience Sampling 14%
• Indian Market 14%
• Quality Brands 14%
• Brand Loyalty 14%
• Brand Awareness 14%
• Consumer Gender 14%
• Promotional Campaigns 14%
• Target Consumers 14%
• Shopping Experience 14%
• Marketing Campaign 14%
• Equity-based 14%
• Specific Knowledge 14%
• Brand Association 14%
• Consumer Groups 14%

Social Sciences

• USA 100%
• Brand Equity 100%
• Consumer Attitude 22%
• University Students 11%
• Brand Loyalty 11%
• India 11%
• Effect of Gender 11%
• Individual Differences 11%
• Design Methodology 11%

Economics, Econometrics and Finance

• Brand Equity 100%
• Consumer Attitude 22%
• Brand Loyalty 11%
• Individual Differences 11%
• Marketing 11%