Indian consumers' purchase behavior toward US versus local brands

Keyphrases

• Local Brands 100%
• Indian Consumers 100%
• Consumer Buying Behaviour 100%
• Emotional Value 50%
• Self-concept 50%
• Purchase Intention 50%
• Perceived Quality 50%
• Clothing Interest 50%
• India 33%
• Need for Uniqueness 33%
• Quality Value 33%
• Clothing Brand 33%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Design Methodology 16%
• Individual Self 16%
• College Students 16%
• Retailers 16%
• Indian Market 16%
• Consumer Purchase Intention 16%
• Consumer Need for Uniqueness 16%
• Indian Retailers 16%
• Retail Brand 16%
• Product-oriented 16%
• Local Clothing 16%

Social Sciences

• USA 100%
• India 22%
• Structural Equation Modeling 11%
• University Students 11%
• Consumer Need 11%
• Design Methodology 11%

Psychology

• College Students 100%