Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

Bruce A. Huhmann, Yam B. Limbu

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Fingerprint Dive into the research topics of 'Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science