Interfirm alliances in online retailing

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)

Abstract

Reports in the popular media attest to the fact that the commercial development of the Web has sparked greater interconnectedness and competition between firms. Under rapid technological and market change and opportunity, firms who have innovative ideas, technologies, and products form alliances to coordinate their resources and fully capitalize on them in a timely fashion. Drawing on interorganizational exchange behavior, we examine factors that contribute to the successful continuation of an alliance relationship. Specifically, we investigate how satisfaction with performance and resource dependency in the presence of market and technological turbulence affects alliance outcomes. We use data collected from alliance partners in the online retailing industry to test our propositions. Implications of the findings are discussed for both research and practice.

Original languageEnglish
Pages (from-to)714-723
Number of pages10
JournalJournal of Business Research
Volume57
Issue number7
DOIs
StatePublished - 1 Jul 2004

Fingerprint

Online retailing
Alliances
Inter-firm alliances
Technological turbulence
Resources
Factors
Resource dependency
World Wide Web
Industry

Keywords

  • Alliances
  • E-commerce
  • E-retailing
  • Internet commerce
  • Market turbulence
  • Resource dependency
  • Technological turbulence

Cite this

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Interfirm alliances in online retailing. / Chatterjee, Patrali.

In: Journal of Business Research, Vol. 57, No. 7, 01.07.2004, p. 714-723.

Research output: Contribution to journalArticleResearchpeer-review

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