International market entry mode strategies of manufacturing firms and service firms

A resource-based perspective

Ikechi Ekeledo, K. Sivakumar

Research output: Contribution to journalArticleResearchpeer-review

146 Citations (Scopus)

Abstract

This research has two major purposes: developing and testing a resource-based framework for entry mode choice and ascertaining the extent to which the determinants of foreign market entry mode choice in the manufacturing sector apply to foreign market entry mode choice in the non-separable service sector. Using mail survey data collected from top-level managers of US firms that had been engaged in international business, the article tests a number of research hypotheses concerning foreign market entry mode choice in the manufacturing and service sectors. The managerial and research implications of the findings are delineated and directions for future research are offered.

Original languageEnglish
JournalInternational Marketing Review
Volume21
Issue number1
DOIs
StatePublished - 1 Jan 2004

Fingerprint

Market entry mode
Entry mode choice
Resource-based perspective
Manufacturing firms
International market entry
Service firms
Foreign market entry
Manufacturing sector
Service sector
Survey data
International business
Mail survey
Testing
Resource-based
Managers

Keywords

  • Manufacturing industries
  • Market entry
  • Resources
  • Service industries

Cite this

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International market entry mode strategies of manufacturing firms and service firms : A resource-based perspective. / Ekeledo, Ikechi; Sivakumar, K.

In: International Marketing Review, Vol. 21, No. 1, 01.01.2004.

Research output: Contribution to journalArticleResearchpeer-review

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