Abstract
Much like the manufacturing multinationals of yore, professional service establishments are now going abroad in large numbers. Two factors drive their expansion overseas-the increasing restrictions on their operations domestically, and the inviting opportunities in some of the global markets. A survey of multi hospital corporations both with and without experience in foreign markets was conducted regarding the expansion of their operations overseas. Examined were factors central to the decision-making process including: the various types of foreign health care systems; tire entry strategics in penetrating foreign markets (fully owned, joint ventures, etc.); favorable factors and barriers considered in choosing foreign markets; the ability to transfer standardized systems from operations in the U.S.; and the profits from such operations. Respondents provided information regarding the above factors that are critical in determining an overseas expansion strategy.
| Original language | English |
|---|---|
| Pages (from-to) | 183-196 |
| Number of pages | 14 |
| Journal | Journal of Hospital Marketing |
| Volume | 6 |
| Issue number | 2 |
| DOIs | |
| State | Published - 26 Oct 1992 |