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Lite app adoption and cannibalisation
Tianfu Wang
,
Yam B. Limbu
,
Junzhou Zhang
Marketing
Research output
:
Contribution to journal
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Article
›
peer-review
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Keyphrases
Cannibalization
100%
App Adoption
100%
Lite
100%
Mobile Application
25%
Online Channel
25%
Customer Usage
25%
Econometric Analysis
12%
Online Platform
12%
Merchants
12%
Propensity Score Matching
12%
Difference-in-differences Model
12%
Shock-induced
12%
Customer Spending
12%
Customer Adoption
12%
Market Shocks
12%
Daily Deals
12%
Computer Science
Mobile Application
100%
Mobile App
100%
Matching Score
100%
Online Platform
100%
Usage Customer
100%
Economics, Econometrics and Finance
Econometrics
100%
Difference in Differences
100%
Propensity Score Matching
100%
Psychology
Propensity-Score Matching
100%