Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands

Junzhou Zhang, Lei Huang

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Fingerprint

Dive into the research topics of 'Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands'. Together they form a unique fingerprint.

Business & Economics

Mathematics