Market segmentation in the emoji era

Jorge Fresneda, Jeremy Hui, Chelsey Hill

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

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@article{f13ce6fb285443da9ebe0019e0752d5d,

title = "Market segmentation in the emoji era",

author = "Jorge Fresneda and Jeremy Hui and Chelsey Hill",

year = "2022",

month = mar,

day = "19",

doi = "10.1145/3478282",

language = "English",

volume = "65",

pages = "105--112",

journal = "Communications of the ACM",

issn = "0001-0782",

publisher = "Association for Computing Machinery (ACM)",

number = "4",

}

TY - JOUR

T1 - Market segmentation in the emoji era

AU - Fresneda, Jorge

AU - Hui, Jeremy

AU - Hill, Chelsey

PY - 2022/3/19

Y1 - 2022/3/19

UR - https://www.scopus.com/pages/publications/85127571155

U2 - 10.1145/3478282

DO - 10.1145/3478282

M3 - Article

AN - SCOPUS:85127571155

SN - 0001-0782

VL - 65

SP - 105

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JO - Communications of the ACM

JF - Communications of the ACM

IS - 4

ER -