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Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty
Margaret C. Keiper
, Jon Nachtigal
,
Joshua M. Lupinek
, Rusty A. Stough
Hospitality and Tourism
Research output
:
Contribution to journal
›
Article
›
peer-review
2
Scopus citations
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Dive into the research topics of 'Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty'. Together they form a unique fingerprint.
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Keyphrases
Resource Availability
100%
Curriculum Integration
100%
Analytics Curriculum
100%
Marketing Analytics
100%
Analytical Technologies
75%
Resource Base
50%
Business Schools
50%
Intention to Use
50%
Statistical Analysis
25%
AACSB
25%
Technology Integration
25%
Marketing Industry
25%
Administrative Support
25%
Technology Support
25%
Academia-industry Collaboration
25%
Multiple Regression
25%
Financial Support
25%
Support Time
25%
Managerial Support
25%
Marketing Curriculum
25%
Business Marketing
25%
Concerns-based Adoption Model
25%
Marketing Academics
25%
Faculty Need
25%
Financial Times
25%
Social Sciences
Resource-Based
100%
Business School
50%
Financial Aid
50%