Marketing football: Perspectives from the Japan football league (J. League)

Yoshifumi Bizen, Shintaro Sato

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Routledge Handbook of Football Marketing
Publisher	Taylor and Francis
Pages	420-428
Number of pages	9
ISBN (Electronic)	9781351972369
ISBN (Print)	9781138289321
DOIs	https://doi.org/10.4324/9781315267203
State	Published - 1 Jan 2017

Access to Document

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