Marketing football

Perspectives from the Japan football league (J. League)

Yoshifumi Bizen, Shintaro Sato

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageEnglish
Title of host publicationRoutledge Handbook of Football Marketing
PublisherTaylor and Francis
Pages420-428
Number of pages9
ISBN (Electronic)9781351972369
ISBN (Print)9781138289321
DOIs
StatePublished - 1 Jan 2017

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Japan
Marketing
Football

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Bizen, Y., & Sato, S. (2017). Marketing football: Perspectives from the Japan football league (J. League). In Routledge Handbook of Football Marketing (pp. 420-428). Taylor and Francis. https://doi.org/10.4324/9781315267203
Bizen, Yoshifumi ; Sato, Shintaro. / Marketing football : Perspectives from the Japan football league (J. League). Routledge Handbook of Football Marketing. Taylor and Francis, 2017. pp. 420-428
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Bizen, Y & Sato, S 2017, Marketing football: Perspectives from the Japan football league (J. League). in Routledge Handbook of Football Marketing. Taylor and Francis, pp. 420-428. https://doi.org/10.4324/9781315267203

Marketing football : Perspectives from the Japan football league (J. League). / Bizen, Yoshifumi; Sato, Shintaro.

Routledge Handbook of Football Marketing. Taylor and Francis, 2017. p. 420-428.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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Bizen Y, Sato S. Marketing football: Perspectives from the Japan football league (J. League). In Routledge Handbook of Football Marketing. Taylor and Francis. 2017. p. 420-428 https://doi.org/10.4324/9781315267203