| Original language | English |
|---|---|
| Title of host publication | Routledge Handbook of Football Marketing |
| Publisher | Taylor and Francis |
| Pages | 420-428 |
| Number of pages | 9 |
| ISBN (Electronic) | 9781351972369 |
| ISBN (Print) | 9781138289321 |
| DOIs | |
| State | Published - 1 Jan 2017 |
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Japan
Marketing
Football
Cite this
Bizen, Y., & Sato, S. (2017). Marketing football: Perspectives from the Japan football league (J. League). In Routledge Handbook of Football Marketing (pp. 420-428). Taylor and Francis. https://doi.org/10.4324/9781315267203
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Bizen, Y & Sato, S 2017, Marketing football: Perspectives from the Japan football league (J. League). in Routledge Handbook of Football Marketing. Taylor and Francis, pp. 420-428. https://doi.org/10.4324/9781315267203
Marketing football : Perspectives from the Japan football league (J. League). / Bizen, Yoshifumi; Sato, Shintaro.
Routledge Handbook of Football Marketing. Taylor and Francis, 2017. p. 420-428.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Bizen Y, Sato S. Marketing football: Perspectives from the Japan football league (J. League). In Routledge Handbook of Football Marketing. Taylor and Francis. 2017. p. 420-428 https://doi.org/10.4324/9781315267203