Abstract
Four experiments found that the colors people choose as corresponding to the odors of fine fragrances are influenced by the perceived masculinity/ femininity of those fragrances. Experiment 1 examined the colors chosen for 3 male and 3 female fragrances. The pattern of colors chosen for female fragrances differed from that for male fragrances. Experiments 2 and 3 found that colors assigned to 2 unisex fragrances depend on whether subjects thought that the fragrances were male or female fragrances. Experiment 4, by labeling unisex fragrances as male or female, showed that this difference in color selection was the result of subjects' thinking that a fragrance is a male or female fragrance. Thinking of the masculinity/femininity of a fragrance influences the selection of colors that corresponds to these odors.
| Original language | English |
|---|---|
| Pages (from-to) | 211-222 |
| Number of pages | 12 |
| Journal | Chemical Senses |
| Volume | 33 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1 Feb 2008 |
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Keywords
- Color
- Cross-modal correspondences
- Femininity
- Masculinity
- Odor
- Synesthesia
Cite this
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Masculinity/Femininity of fine fragrances affects color-odor correspondences : A case for cognitions influencing cross-modal correspondences. / Zellner, Debra; McGarry, Amy; Mattern-McClory, Rachel; Abreu, Diana.
In: Chemical Senses, Vol. 33, No. 2, 01.02.2008, p. 211-222.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Masculinity/Femininity of fine fragrances affects color-odor correspondences
T2 - A case for cognitions influencing cross-modal correspondences
AU - Zellner, Debra
AU - McGarry, Amy
AU - Mattern-McClory, Rachel
AU - Abreu, Diana
PY - 2008/2/1
Y1 - 2008/2/1
N2 - Four experiments found that the colors people choose as corresponding to the odors of fine fragrances are influenced by the perceived masculinity/ femininity of those fragrances. Experiment 1 examined the colors chosen for 3 male and 3 female fragrances. The pattern of colors chosen for female fragrances differed from that for male fragrances. Experiments 2 and 3 found that colors assigned to 2 unisex fragrances depend on whether subjects thought that the fragrances were male or female fragrances. Experiment 4, by labeling unisex fragrances as male or female, showed that this difference in color selection was the result of subjects' thinking that a fragrance is a male or female fragrance. Thinking of the masculinity/femininity of a fragrance influences the selection of colors that corresponds to these odors.
AB - Four experiments found that the colors people choose as corresponding to the odors of fine fragrances are influenced by the perceived masculinity/ femininity of those fragrances. Experiment 1 examined the colors chosen for 3 male and 3 female fragrances. The pattern of colors chosen for female fragrances differed from that for male fragrances. Experiments 2 and 3 found that colors assigned to 2 unisex fragrances depend on whether subjects thought that the fragrances were male or female fragrances. Experiment 4, by labeling unisex fragrances as male or female, showed that this difference in color selection was the result of subjects' thinking that a fragrance is a male or female fragrance. Thinking of the masculinity/femininity of a fragrance influences the selection of colors that corresponds to these odors.
KW - Color
KW - Cross-modal correspondences
KW - Femininity
KW - Masculinity
KW - Odor
KW - Synesthesia
UR - http://www.scopus.com/inward/record.url?scp=39749098673&partnerID=8YFLogxK
U2 - 10.1093/chemse/bjm081
DO - 10.1093/chemse/bjm081
M3 - Article
VL - 33
SP - 211
EP - 222
JO - Chemical Senses
JF - Chemical Senses
SN - 0379-864X
IS - 2
ER -