Abstract
This research explores the effectiveness of data mining in a commercial perspective. Statistical issues are specified first. Data accuracy and standardization follow. Diverse problems related to the information used for conducting a data mining research are identified. Also, the technical challenges and potential roadblocks in an organization itself are described. Certainly, minimizing the possible negative side of data mining, hopefully, without interfering its tremendous potentials, is a challenging task we are facing.
Original language | English |
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Title of host publication | Data Mining and Knowledge Discovery Technologies |
Publisher | IGI Global |
Pages | 254-279 |
Number of pages | 26 |
ISBN (Print) | 9781599049601 |
DOIs | |
State | Published - 2008 |