Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE

Gouher Ahmed, Anas Abudaqa, C. Jayachandran, Yam Limbu, Rashed Alzahmi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Scopus citations

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Keyphrases

Economics, Econometrics and Finance

Social Sciences