Netnography: An assessment of a novel research approach and its underlying philosophical assumptions

Keyphrases

• Community Environment 25%
• Consumer Research 25%
• Digital Space 25%
• Interaction Form 25%
• Internet Ethnography 25%
• Netnography 100%
• New Forms of Communication 25%
• Philosophical Assumptions 100%
• Researcher Roles 25%
• Social Organization 25%
• Social Processes 25%
• Urban Planning 25%
• Virtual Community 25%
• World Wide Web 25%

Social Sciences

• Consumer Research 25%
• Netnography 100%
• Research Approach 100%
• Social Organisation 25%
• Urban Planning 25%
• Virtual Community 25%