Nutrition Label Formatting: Customer Perceptions and Behaviors

Anish A. Parikh, Carl Behnke

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurants make nutrition information available. While other studies have addressed various aspects of nutrition information labeling in restaurants, there has been little research into the efficacy of the various forms of delivery of restaurant nutrition information. The results of this study indicate that menu nutrition formatting has little impact on customer behavior. This study also found that when nutrition information was influential in the decision making process, consumers chose food items averaging 30% less calories. Consumers who did not change their food selection based on nutrition information still indicated they found the information valuable and appreciated its availability.

Original languageEnglish
Pages (from-to)48-57
Number of pages10
JournalJournal of Foodservice Business Research
Volume18
Issue number1
DOIs
StatePublished - 1 Jan 2015

Keywords

  • consumer behavior
  • food consumption
  • foodservice
  • nutrition labeling
  • nutrition policy
  • restaurant

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