Nutrition Label Formatting

Customer Perceptions and Behaviors

Anish Parikh, Carl Behnke

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Abstract

In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurants make nutrition information available. While other studies have addressed various aspects of nutrition information labeling in restaurants, there has been little research into the efficacy of the various forms of delivery of restaurant nutrition information. The results of this study indicate that menu nutrition formatting has little impact on customer behavior. This study also found that when nutrition information was influential in the decision making process, consumers chose food items averaging 30% less calories. Consumers who did not change their food selection based on nutrition information still indicated they found the information valuable and appreciated its availability.

Original languageEnglish
Pages (from-to)48-57
Number of pages10
JournalJournal of Foodservice Business Research
Volume18
Issue number1
DOIs
StatePublished - 1 Jan 2015

Fingerprint

Restaurants
nutrition information
nutrition
restaurants
Food Labeling
Food Preferences
Decision Making
Obesity
menu planning
Food
food choices
decision making
Research
obesity

Keywords

  • consumer behavior
  • food consumption
  • foodservice
  • nutrition labeling
  • nutrition policy
  • restaurant

Cite this

@article{670fd27751894f55ab40acffdb0125e5,
title = "Nutrition Label Formatting: Customer Perceptions and Behaviors",
abstract = "In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurants make nutrition information available. While other studies have addressed various aspects of nutrition information labeling in restaurants, there has been little research into the efficacy of the various forms of delivery of restaurant nutrition information. The results of this study indicate that menu nutrition formatting has little impact on customer behavior. This study also found that when nutrition information was influential in the decision making process, consumers chose food items averaging 30{\%} less calories. Consumers who did not change their food selection based on nutrition information still indicated they found the information valuable and appreciated its availability.",
keywords = "consumer behavior, food consumption, foodservice, nutrition labeling, nutrition policy, restaurant",
author = "Anish Parikh and Carl Behnke",
year = "2015",
month = "1",
day = "1",
doi = "10.1080/15378020.2015.995751",
language = "English",
volume = "18",
pages = "48--57",
journal = "Journal of Foodservice Business Research",
issn = "1537-8020",
publisher = "Taylor and Francis Ltd.",
number = "1",

}

Nutrition Label Formatting : Customer Perceptions and Behaviors. / Parikh, Anish; Behnke, Carl.

In: Journal of Foodservice Business Research, Vol. 18, No. 1, 01.01.2015, p. 48-57.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Nutrition Label Formatting

T2 - Customer Perceptions and Behaviors

AU - Parikh, Anish

AU - Behnke, Carl

PY - 2015/1/1

Y1 - 2015/1/1

N2 - In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurants make nutrition information available. While other studies have addressed various aspects of nutrition information labeling in restaurants, there has been little research into the efficacy of the various forms of delivery of restaurant nutrition information. The results of this study indicate that menu nutrition formatting has little impact on customer behavior. This study also found that when nutrition information was influential in the decision making process, consumers chose food items averaging 30% less calories. Consumers who did not change their food selection based on nutrition information still indicated they found the information valuable and appreciated its availability.

AB - In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurants make nutrition information available. While other studies have addressed various aspects of nutrition information labeling in restaurants, there has been little research into the efficacy of the various forms of delivery of restaurant nutrition information. The results of this study indicate that menu nutrition formatting has little impact on customer behavior. This study also found that when nutrition information was influential in the decision making process, consumers chose food items averaging 30% less calories. Consumers who did not change their food selection based on nutrition information still indicated they found the information valuable and appreciated its availability.

KW - consumer behavior

KW - food consumption

KW - foodservice

KW - nutrition labeling

KW - nutrition policy

KW - restaurant

UR - http://www.scopus.com/inward/record.url?scp=84924597667&partnerID=8YFLogxK

U2 - 10.1080/15378020.2015.995751

DO - 10.1080/15378020.2015.995751

M3 - Article

VL - 18

SP - 48

EP - 57

JO - Journal of Foodservice Business Research

JF - Journal of Foodservice Business Research

SN - 1537-8020

IS - 1

ER -