Personalized email marketing in loyalty programs: The role of multidimensional construal levels

Junzhou Zhang, Yuping Liu-Thompkins

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Fingerprint

Dive into the research topics of 'Personalized email marketing in loyalty programs: The role of multidimensional construal levels'. Together they form a unique fingerprint.

Keyphrases

Computer Science

Social Sciences