Pharmaceutical direct-to-consumer advertising: Past, present, and future

Avinandan Mukherjee, Yam Limbu

Research output: Contribution to journalArticle

Original languageEnglish
JournalInternational Journal of Pharmaceutical and Healthcare Marketing
Volume7
Issue number3
DOIs
StatePublished - 30 Aug 2013

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Pharmaceutical Preparations
Direct-to-Consumer Advertising
Pharmaceuticals
Direct-to-consumer advertising

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Pharmaceutical direct-to-consumer advertising : Past, present, and future. / Mukherjee, Avinandan; Limbu, Yam.

In: International Journal of Pharmaceutical and Healthcare Marketing, Vol. 7, No. 3, 30.08.2013.

Research output: Contribution to journalArticle

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