Predicting NFL Ticket Sales with Social Media Data: An Abstract

Keyphrases

• Social Media 100%
• Social Media Data 100%
• National Football League 100%
• Ticket Sales 100%
• Support Activities 50%
• Social Media Channels 50%
• Number of Followers 50%
• Ticket Revenue 50%
• Brand Performance 50%
• User-generated 25%
• Social Media Marketing 25%
• Online Channel 25%
• Brand Message 25%
• Social Influence 25%
• Customer Relationship Management 25%
• Customer Response 25%
• Positive Word of Mouth 25%
• K-means 25%
• Panel Data Model 25%
• Consumer Motivation 25%
• Sales Performance 25%
• Sport Events 25%
• Customer Interaction 25%
• Social Media Accounts 25%
• Branded Content 25%
• Experiential Benefits 25%
• Social Capital Theory 25%
• Social Media Influence 25%
• Social Media Branding 25%
• Channel Type 25%
• Brand Characteristics 25%
• Team Type 25%
• Brand Type 25%
• Real-time Interaction 25%
• Product Adoption 25%
• Brand Marketing 25%
• Team Characteristics 25%
• Social Media Followers 25%
• Marginal Effects 25%
• Sport Tickets 25%
• Long Tail Theory 25%
• Marketing Potential 25%
• Business Success 25%
• Hedonic Benefits 25%
• Substantial Contribution 25%
• Content Strategy 25%

Social Sciences

• Sales 100%
• Sport 100%
• Social Media Marketing 25%
• Brand Message 25%
• Social Influence 25%
• Sport Event 25%
• Social Capital Theory 25%
• Media Influence 25%
• Business Success 25%
• New Media 25%
• Long Tail Theory 25%
• Product Adoption 25%
• Communication Channel 25%
• Panel Data Model 25%

Psychology

• Clustering 100%
• New Media 100%
• Media Influence 100%