With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.
|Number of pages||22|
|Journal||International Journal of e-Business Research|
|State||Published - 1 Jan 2009|
- Game Theory
- Multi-Channel Strategy
- Product Categories
- Retailer Profits