Abstract
With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.
| Original language | English |
|---|---|
| Pages (from-to) | 78-99 |
| Number of pages | 22 |
| Journal | International Journal of e-Business Research |
| Volume | 5 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2009 |
Keywords
- Game Theory
- Multi-Channel Strategy
- Product Categories
- Retailer Profits