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Product choice and channel strategy for multi-channel retailers
Ruiliang Yan,
John Wang
Information Management and Business Analytics
Research output
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Article
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peer-review
1
Scopus citations
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Business & Economics
Channel Strategy
Product Choice
Retailers
Online Sales
Wayfinding
Online Channel
Retail Stores
Optimal Strategy
Competitive Market
Market Structure
Profit
Engineering & Materials Science
Retail stores
Sales
Profitability