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Product choice and channel strategy for multi-channel retailers
Ruiliang Yan,
John Wang
Information Management and Business Analytics
Research output
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Contribution to journal
›
Article
›
peer-review
1
Scopus citations
Overview
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Dive into the research topics of 'Product choice and channel strategy for multi-channel retailers'. Together they form a unique fingerprint.
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Business & Economics
Channel Strategy
95%
Product Choice
86%
Multichannel Strategy
53%
Retailers
47%
Wayfinding
45%
Online Sales
44%
Online Channel
42%
Retail Stores
37%
Optimal Strategy
34%
Competitive Market
31%
Market Structure
31%
Profit
18%
Engineering & Materials Science
Retail stores
100%
Sales
65%
Profitability
60%