Product choice and channel strategy for multichannel retailers

Ruiliang Yan; John Wang

doi:10.4018/978-1-60960-132-4.ch015

Product choice and channel strategy for multichannel retailers

Ruiliang Yan
, John Wang

Information Management and Business Analytics

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.

Original language	English
Title of host publication	E-Business Applications for Product Development and Competitive Growth
Subtitle of host publication	Emerging Technologies
Publisher	IGI Global
Pages	310-332
Number of pages	23
ISBN (Electronic)	9781609601348
ISBN (Print)	1609601327, 9781609601324
DOIs	https://doi.org/10.4018/978-1-60960-132-4.ch015
State	Published - 30 Nov 2010

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abstract = "With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.",

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ER -

Product choice and channel strategy for multichannel retailers

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