@inbook{4250f9ad585840dfaa7205e09685ccf3,
title = "Promoting Interorganizational Connectivity in the Electronics Industry",
abstract = "The paper examines business-to-business applications of the Internet, reviewing marketing problems in forming a collaborative industrial “virtual community.” It discusses an Internet start-up venture in the electronics industry and qualitative research undertaken at the annual industry trade show. The problems developing a community of competing industrial firms are analyzed.",
keywords = "Electronic Marketplace, Harvard Business Review, Internet Application, Marketing Relationship, Supply Chain",
author = "Kay, {Mark J.} and Ralph DiPietro and Paul Scipione",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13084-2_76",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "332--338",
booktitle = "Developments in Marketing Science",
address = "United States",
}